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This book is about why we
need to move out from the model building paradigm and move into
a new research mapping paradigm.
The author Alex Liu is an
expert of methods and computing tools for quantitative social
research. He also has a lot of practical experience in
conducting empirical social research for academic institutes and
for business organizations.
Mr. Alex Liu
has a Ph.D. of Sociology and a M.S. of Statistical Computing
from Stanford University. In the past, he taught advanced
research methods for the Marshall School of Business in the
University of Southern California and the Paul Merage School of
Business in the University of California at Irvine. He also
served as a research fellow for the Asia/Pacific Research Center
at Stanford University, served as a research advisor to the IBM
research, and served as a senior consultant to the
Beyster Institute in the University of California at San
Diego. At the same time, he provided consultation on
business analytics to many big corporations including IBM, AOL,
Indymac Bank, Farmers Insurance and Ingram Micro.
Dr.
Liu received many awards including Fulbright
Fellowship, Nakamura Postdoctoral Fellowship, United States
Students Association Outstanding Award, Media
Alliance Non-profit Campaign Award, and AIU
Online Faculty Award.